John Van Arnam, Executive Director, SME


John has an 22-year advocacy protecting children from viewing Explicit Adult Material (EAM), and a passion for real-world practical solutions. To be clear, there is no amount of EAM that could be considered ‘safe’ for children, or ‘just part of growing up.’ John sees our young people viewing EAM as an avoidable challenge. He and his team raise critical awareness about the dangers of young people watching EAM, and has created real-life solutions and conversations that allow the parents to discuss these dangers with their children. His team teaches parents and children how to have the EAM prevention conversation, which he has called “The Third Talk.”

He has assisted the largest search engines in the world to create family safe search practices surrounding EAM. He has worked for The State of North Carolina as a School Safety Program Trainer under the Department of Public Instruction. He is a member of the Prevention Task Force of Buncombe county. He is a Stakeholder on the NC State Human Trafficking Commission. He has spoken at seminars for The North Carolina Center for Safer Schools (NCCSS). John is the Co-Chair of The Male Engagement Committee for the NCPTA, and is a member of their Board. John is the Founder of The Third Talk™ Inc., a North Carolina 501(c)3. John has a degree in Psychology from Syracuse University and a minor in Child Psychology. He has been called a ‘Sexual Health Consultant’ a ‘Subject Matter Expert’, and ‘Lecturer’. He prefers the term ‘Coach’; a coach in the prevention of childhood exposure to Explicit Adult Material.

John has surrounded himself with great people who share his passion for protecting kids.


Whitney Madden Director of Brain Health, Lic Ac, BHC


Whitney Madden is a consultant, educator, and healthcare practitioner with over 20 years of experience as an owner of a large multi-disciplined wellness center. Her passion for optimizing brain heath is manifested by integrating the newest research in neuroscience, the wisdom of chinese medicine, and the science of German New Medicine.

Whitney develops and teaches integrated brain health optimization programs for healthcare practitioners, individuals, schools, organizations, and the general public. She created and coaches practitioners in a specialized mentorship program for new Brain Health Coaches in assimilating their modality with the Brain Health coaching curriculum from the Amen University.


Hannah Adcock, Director of Youth Outreach


Hannah Adcock is the Director of Youth Outreach at The Third Talk™ and has shown herself to be a dedicated and necessary element to the solution of youth exposure to EAM.

Hannah’s commitment to protecting our nation’s children goes well beyond her advocacy at The Third Talk™. Her work as the Regional Manager at GirlUp, a United Nation’s funded Women’s advocacy Foundation, highlighted her commitment to Women’s issues long before she left high school.

An Asheville High School Graduate and accomplished public speaker has well positioned her and her strengths to advocate for youth here in The United States and beyond.

Video: The Third Talk™ Director of Youth Outreach speaks at Evergreen



"I have met and worked with John on the training we provide at our R.I.S.E seminar series here in North Carolina since 2016. He is addressing a difficult and prolific problem in our State and around the country. I know him to be thoughtful, careful, professional and even funny. His lectures at our trainings routinely receive the highest marks from the participating Administrators, counselors and teachers, and we look forward to his upcoming teachings this summer 2021. He has opened my eyes to a challenge in our State for young people that I was not fully aware of, and solving it with grace and care. I recommend John’s approach to Explicit Adult Material and the harm it can cause young children."


Karen Fairly
North Carolina Center for Safer Schools

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